Launching the new DV6 Camera through an award-winning digital campaign
Client
Rosco Vision
Date
March 2021 – July 2021
Services
Development, Marketing
This case is part of DPDK's Rosco Marketing Campaign
Context
Rosco Vision is one of North America’s leading suppliers of automotive visual safety solutions. Their latest product, the DV6, is an innovative AI-powered dashcam aimed at encouraging safe driving and preventing road incidents. As part of this marketing strategy, I developed a microsite that markets the benefits.
Challenge
Creating an online microsite that promotes the features and use cases of the new Rosco DV6, creating awareness and resulting in higher quality leads overall.
Smartly funneled
To market the DV6, a wide array of promotional materials were created (including: ads, banners, social media, newsletters) that all target the new website. This microsite was developed using the WordPress CMS, with focus on a low-budget, high-performance site while maintaining a fully responsive layout that is easy to manage down the line. To analyze the effectiveness of these campaigns, the site is tightly integrated with HubSpot and Google Analytics.
Structure
The best way to market a product, is by painting the benefits in your specific situation and use case. This principle is used throughout the site, using text, media and a variety of components to highlight many different areas the DV6 can be used in. The menu structure too has been fully optimized for the different industries.
Feature
Product Comparing
The Microsite includes a useful Product Comparison feature, that allows customers to easily spot the difference between the new DV6, and previous generation XC4 at a glance.
Feature
ROI Calculator
To express the benefits of the DV6 even further, the site includes a powerful return-of-investment calculator. Based on current expenses, it intelligently determines how large the investment would be to equip a fleet of vehicles with the new DV6, and how much a company can save by doing so.
Integrations and Technologies
Achievements
Five months since the DV6 campaign launched, we observed
377
More qualified leads
1 MarCom Gold Award
14
Conversion rate
Want this for your business too? Let's have a chat
Other cases
